Nov 2011 04

I have to confesss that I rarely sit still. Well, that’s an understatement. I NEVER sit still, except to sleep occasionally. I have always been like this, ever since I was a kid.  That hyperactivity has been a blessing when it comes to business. After getting All Trans up and running successfully, I ventured out into other businesses and other industries. My appetite was constant as every minute I was hit with an idea to grow. This insatiable appetite led me to just recently opening a chain of pizza restaurants, the New York Pizza Company. Despite my eclectic taste in businesses, I can find a common denominator for why they are all, on different levels, successful. It’s service. Service is the key… and, just like the world, people’s needs change everyday. In order to be successful, you have got to not only keep up but be ahead of the curve. Whether you are making pizzas from scratch or orchestrating ground transportation for a group of 35 corporate travelers, you better know what people demand and expect… or you will be quickly closing your doors forever.

New ventures like running a successful pizza franchise has taught All Trans key points in customer service and brought new training elements that we have incorporated into our chauffeur training and amenities offerered. By looking into not only into my own personal businesses, but other service industries like  hotels and airlines, we believe that we are always ahead of the competition when it comes to a pleasurable experience when you ride with All Trans.

Try us out… you will not be disappointed.

Oct 2011 12

Visit the #1  Shopping Destination in the World With All Trans!

Sometimes you strike gold when you least expect it. For shoppers, the Woodbury Common Premium Outlets is the equivalent of a purchasing goldmine. Taking its name from its location, the Woodbury Common Premium Outlets is just outside of New York City. Because of its location, the 220-store center is a major tourist attraction for tourists visiting the neighboring boroughs. Japanese tourists are at the top of the list of visitors traveling to the Woodbury Common Premium Outlets, eager to save big money on major labels offered in their homeland at a considerably higher price. Originally spread through word-of-mouth, the volume of Japanese shoppers that frequent the outlet center has become such a great niche that the Woodbury Common Premium Outlets now advertise in Japanese publications. Since so many different nationalities visit and inhabit New York City, the outlet center employs a staff of interpreters to help with purchasing and measurement differences. Woodbury Common Premium Outlets is considered, according to a Wikipedia article, as the “cash cow” of Orange County, accounting for a huge chunk of the County’s revenue. To put it simply, it is as much of a “must-see” as the Statue of Liberty for anyone interested in shopping in one of the best outlets in the world. Instead of overpaying on 5th Avenue, save your money and take a scenic trip outside the crowded streets for a nice convenient getaway. Explore the vast amount of outlet stores all beautifully organized amongst the amazing scenery.

All Trans has established trips set up from New York City, Mohunk and just about any other destination specifically for the Woodbury Common Premium Outlets. With the holidays around the corner, start your shopping early and leave the worry of traffic and transportation to us. Call All Trans  now for prices and more information.

Aug 2011 24

About as far away from the hustle and bustle of the New York metropolitan area lies one of All Transportation’s biggest clients: Mohonk Mountain House.

The historic resort literally rises from the cliffs above Lake Mohonk, nestled in the undisturbed wilderness of the Shawangunk Ridge outside of New Paltz, N.Y. All Transportation is the exclusive provider of limousine service. Ironically, All Transportation’s involvement with Mohonk and it customers was a big part of the reason why Zappone expanded his service as far south as Manhattan in addition to Connecticut, northern New Jersey, and Upstate New York.

Built by brothers Alfred and Albert Smiley in the late 19th century, the seven-storey castle overlooks the Mohonk Preserve, part of which the resort procured and still maintains. The site is set along the blue cascading peaks of the Catskill Mountains, which gives visitors a healthy dose of wildlife and unspoiled beauty that the Smiley brothers fought hard to preserve. Nature trails and rock-climbing routes cut through the property, while a small beach on the lake provides relief from the sun on hot summer days. Inside, visitors can enjoy the spa or, of course, the signature afternoon tea and cookies that Mohonk is famous for. For years it has been attracting families from New York to enjoy its local charm. John D. Rockefeller and Andrew Carnegie have both stayed at the resort, as have Presidents Rutherford B. Hayes, Theodore Roosevelt, and William Taft. The resort—straight out of a print by Currier & Ives—now has 266 guest rooms and is internationally renowned. It was even the setting of the 1994 movie Road to Wellville.

“We have been using All Transportation as our long-distance ground transportation company since the winter of 1992,” says Nina Smiley, director of marketing for Mohonk and whose husband is a descendent of the resort’s original builders. “Our guests’ needs can vary and All Transportation has been a true partner in working with us to respond to those needs. The staff at All Transportation is very professional and go ‘the extra mile’ to provide excellent service. There are times when we’ve had to make last-minute requests and Mike has never let us down.” All Transportation works as the resort’s house service, providing airport pickups, local transportation for guests, and bus tours of the area.

Prior to All Transportation, limousine service was handled by the resort but it struggled to bring in revenue. At first All Transportation worked in tandem with Mohonk, but it quickly became clear that there was a better option. “Customers started to request All Transportation chauffeurs regularly,” Zappone says. “Finding a provider that could do it the way that Mohonk wanted them to do it was a key factor in moving all their service to All Transportation. It’s really a great partnership.” Mohonk has consistently renewed its exclusive contract with All Transportation.

”All Transportation has been a pioneer in the customer service industry and this works well with Mohonk Mountain House,” says Ralph Ioanna, concierge for Mohonk who works closely with Zappone. “We are both leaders in guest service in our respective fields of business. Their impeccable professionalism has received many favorable guest comments, and some of our guests even ask for specific drivers. I cannot think of a better partner to meet Mohonk’s ground transportation needs.”

Aug 2011 24

I’ve always been restless. Friends and customers would all agree that it’s nearly impossible fro me to sit still. To say that is what defines me and has defined me throughout my life is an understatement. Even when I started up my first company at the age of 19, I was always saving money and planning my next move, never dwelling too long on setbacks or roadblocks. I took anything I saved and poured it into real estate investments and soon began to develop properties.

In fact, I now own the building that houses All Transportation, which is also home to a mix of other retail businesses and services with a prominent highway location in a strip mall.

I always knew that one major key to a company’s business, just like the purchase of a dream home, is location, location, location. Only about an hour from New York City, we handle clients from all of New York’s major airports, Northern New Jersey, and the affluent counties just outside the city limits as far north as Connecticut. The area also houses corporate headquarters for IBM, GE, and Orange County Choppers.

Seventy percent of the people who live here commute to New York City or Westchester and Rockland counties and it’s a diverse area, and more and more people are relocating here from the city. Our clients are used to traveling, so they have a need for our service. It’s the best of both worlds, and it’s a great location to serve our customers!

Aug 2011 15

When I started writing for this blog, one of my goals was to catch up the All Trans customers on our website with sprinkings of good info, knowledge of the industry, happenings in and around New York City and some background on our company that goes beyond just our company. I wanted to delve into the personalities that make up the infrastructure of All Trans and why and how it is still around 20 years later. In keeping with this mission, I came across an article that ran in Limousine Digest a few years back. The following is an article written by Susan Rose of Limousine Digest that captures the imagination of the founder Mike Zappone and how All Trans came to be what it is today: a successful, ground-breaking (pardon the pun!) ground transportation provider for the New York area and beyond.

Here is an exerpt from that article:

As many operators can attest, owning a limousine company can be tremendously rewarding as well as incredibly time consuming. Between the time spent at the office, the overnight and on-call hours, and oftentimes working the weekends, it’s easy to see how someone can burn out quickly.

Michael Zappone, owner of All Transportation Network in Newburgh, N.Y., is no different.

He looked at his young family and decided that he needed to work smarter not harder—and to find a balance between the passion for his business and his family. “I was spending all my time on the business,” he says. With his own hectic schedule and his kids’ busy lives, he wanted to make sure that the opportunity to see them every night didn’t pass him by. He just needed to figure out how to do it.

All Transportation is a very different company today than when it first opened its doors in 1988.

Originally called Affordable Luxury Limousine and primarily retail-based, Zappone did it all with one car, a grassroots marketing campaign, and a sheer desire to make it work—all accomplished by working long hours. Through the years it grew to an all-time high of 40-plus vehicles in 2005; today’s diverse fleet includes Town Cars, Expeditions, a Turtle Top van, Lincoln stretches, and an Accolade stretch SUV. He worked his way up to a small but extremely efficient office staff, two of whom are still with him today, and that allowed him more time to focus on growing the business. Zappone, who once was the company’s only driver, now uses a blend of full- and part-time chauffeurs as well as independent contractors to satisfy customer requests.

In 1998, Zappone took the most important step and opened up the business to corporate work. Affordable Luxury Limousine morphed into All Transportation Network. He hired IMC, a marketing and public relations firm that is specific to the limousine industry, to put together a marketing package and PR campaign for him. He created a new logo and he went to work on solidifying his brand. “What drove us into the corporate world was we needed a new stream of revenue,” he says. At the time the company was literally doing no corporate work to speak of, but today it makes up over half of all of its business. All Transportation was growing by leaps and bounds, and consuming more of Zappone’s time than ever.

It was his core clientele that allowed him to find the balance between work and home. “I decided to change my focus. It was scary, but we found the groove of customers who fit us, and they really respected our service enough to understand what I was doing.” What Zappone did was focus on providing an exceptional level of customer service to his faithful clients rather than just being a general transportation service for price-shopping customers. “At the end of the day it worked out wonderfully, and it makes this business so much more enjoyable,” Zappone says.

All Transportation has the reach of a large company, but with the feel of dealing with a friendly local small business owner.

While All Transportation handles affiliate work from nearly every major network including EmpireCLS, BostonCoach, and Music Express, to name a few, Zappone says that his customers are all treated like family. “When they call, it’s like talking to a friend. We know them, and we’re on a first-name basis with almost all of our customers. They’ll call up and say, ‘Hey, Mike. How’s the family doing?’ They really love that we know what they want and consistently provide it for them.” His customers’ loyalty made the shift possible.

Zappone is also not only older but much wiser than when he opened the company at 19. “I’m in a very competitive market, so most of my education came from the limo shows and going to all the classes,” he says. “At the time, I didn’t have a friendly competitor that I could call up and ask a question. It was pretty cut-throat. I now have friends outside the market, but in the beginning it was all me making the mistakes and changing course. It wasn’t so hard to start out when it was just me behind the wheel. It was hardest when I initially had to rely on others to convey the company’s image.”

To read the full article, click here.

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